We look forward to having additional private conversations with our exhibition partners but are disappointed by this seemingly coordinated attempt from AMC and NATO to confuse our position and our actions.” As we stated earlier, going forward, we expect to release future films directly to theatres, as well as on PVOD when that distribution outlet makes sense.
“We absolutely believe in the theatrical experience and have made no statement to the contrary. “Our desire has always been to efficiently deliver entertainment to as wide an audience as possible,” Universal said. The spokesperson also said Universal was “disappointed” by AMC’s move and by statements by the National Association of Theatre Owners.
#UNIVERSAL MOVIES IN THEATERS NOW MOVIE#
In fact, given the choice of not releasing ‘Trolls: World Tour,’ which would not only have prevented consumers from experiencing the movie but also negatively impacted our partners and employees, the decision was clear.” Based on the enthusiastic response to the film, we believe we made the right move. 22, 2021 and “Jurassic World: Dominion,” currently scheduled for a June 2021 launch.Ī Universal Pictures spokesperson responded to AMC’s decision by defending itself: “Our goal in releasing ‘Trolls: World Tour’ on PVOD was to deliver entertainment to people who are sheltering at home, while movie theatres and other forms of outside entertainment are unavailable. If AMC sticks to its guns, it will forego showing a number of potential Universal hits such as “F9,” the latest iteration in the “Fast & Furious” franchise, due out Ap“Minions: The Rise of Gru,” due on Jand“Sing 2,” due on Dec. “However, in the absence of such discussions, and an acceptable conclusion thereto, our decades of incredibly successful business activity together has sadly come to an end.”
#UNIVERSAL MOVIES IN THEATERS NOW WINDOWS#
“Universal’s unilateral pronouncements on this issue are unpalatable to us, as has always been the case, AMC is willing to sit down with Universal to discuss different windows strategies and different economic models between your company and ours,” he said. Hence, this immediate communication in response.” “Currently, with the press comment today, Universal is the only studio contemplating a wholesale change to the status quo. Incidentally, this policy is not aimed solely at Universal out of pique or to be punitive in any way, it also extends to any movie maker who unilaterally abandons current windowing practices absent good faith negotiations between us, so that they as distributor and we as exhibitor both benefit and neither are hurt from such changes,” Aron said. “This policy affects any and all Universal movies per se, goes into effect today and as our theaters reopen, and is not some hollow or ill-considered threat. “Therefore, effectively immediately AMC will no longer play any Universal movies in any of our theaters in the United States, Europe or the Middle East.”
“It is disappointing to us, but Jeff’s comments as to Universal’s unilateral actions and intentions have left us with no choice,” Aron said in the letter. “Trolls World Tour” went on sale as a 48-hour rental for $19.99. Prior to the pandemic, studios typically waited 90 days after a theatrical opening to release films digitally.ĪMC Theaters chairman-CEO Adam Aron attacked the notion of breaking that 90-day window in a strongly worded letter to Universal Filmed Entertainment Group chairman Donna Langley, saying the change in releasing policy is unacceptable.
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