COPTER MOMMIES PROFESSIONAL
Venting over a cocktail with peers about the constant struggle for personal and professional life balance can provide a sense of belonging, compassion, and relief that we are “normal.” It can also mask what women truly desire: reprieve from self-doubt about all of life’s challenges.įemale drinking patterns are catching up to our male counterparts, and that’s a problem. Here’s where the complicated part comes in: alcohol can do more harm than good to our overall health.Īnn Dowsett Johnson, author of Drink: A Woman’s Intimate Relationship with Alcohol, says that women drink to numb emotional pain. Alcohol is used as a way to relax, socialize, escape, celebrate and, at times, self-medicate from the stress that comes with daily life. As soon as the words leave my mouth I know it sounds judgmental. And I can clearly see why women and alcohol have an “it’s complicated” relationship status. Would you like to buy some cookies mom 1 inquires. I rarely drink, and because of my professional inclination to study human behavior, I naturally am put into the place of an observer. When did we get to the point where we couldn’t enjoy time with our families, friends, and co-workers without having a “social lubricant” to nudge things along? And if that doesn’t draw you in, very relatable selfies of harried-looking moms cradling a glass of wine flood social media feeds with quips like “mother’s little helper,” “mommy juice” and “whine time is wine time.” Television ads feature attractive celebrities who tell us how whiskey or beer is not just for the men anymore. Glossy magazines splash images of chic, sophisticated and partying women holding martini glasses. Now let’s fast forward to the present where advertisers have capitalized on the empowerment and increased buying power of women - specifically when it comes to alcohol.ĭespite alcohol’s health risks such as breast cancer, heart and liver disease, domestic violence, sexual assaults and drunk driving-related accidents, we are significantly more exposed to the glamorization of alcohol today than our mothers were.īy focusing on the “mommy drinking culture,” today’s mainstream and social media are experts at glorifying the way women bond over alcohol. When I wrote my thesis in the 1990s on how women are portrayed in advertising, I found that women were more likely to be portrayed as submissive characters to the dominant male lead. Women and alcohol have a complicated relationship. Alcohol is continuously glamorized in today’s culture.
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